Knowledge, capabilities and practices associated with the effective targeting and acquisition of external partnerships and business opportunities, including funding opportunities for projects and programs Includes an understanding of the Agency's strategic plan, the ability to identify, assess and forecast new business opportunities such as technology transfer, leasing, enhanced use leasing, and develop and use appropriate marketing strategies. Requires knowledge of relevant markets, customer needs in those markets, and an ability to recognize and analyze market trends. Involves development,or assessment, of proposals to win business, and management of existing agreements with external entities such as industry, government, university, and international partnerships. Also includes knowledge of Space Act Agreements, and an ability to facilitate and manage partnerships that support Agency strategies, partner requirements and Space Act provisions. Ability to integrate and work with the appropriate elements of the agency's technical and support communities.