Knowledge, capabilities and practices associated with the assessment, development and execution of public communication and outreach efforts. Knowledge of effective public relations and presentation techniques for representing and expressing the views, work operations and policies of NASA including liaising with and presenting information to a variety of external audiences. Effectively advocates for the Agency through communication of the organization's expertise and contributions, and assessing the effectiveness of past or ongoing efforts. Apply principles and practices of domestic and international customs, regulations and details to ceremonies or other interaction with distinguished visitors or in public forums. Manage Agency knowledge so it can be accessed where and when needed for communication purposes inside and outside the Agency. This includes public writing and speaking, information collection and dissemination, news broadcasting and writing, media relations, exhibit design, story development, visitor and guest programs, protocols, and concessionaire management.